About Diane

Diane C. McDonald is a digital marketing and communications professional and speaker. As the Executive Director of Digital Media at  The Texas A&M University System, her work focuses on raising the engagement, informational and influential power of social media, engaging new audiences where social media is placing traditional media.  In her prior roles as Director of Social Media and Executive Director of Marketing and Social Media for Texas A&M University, she helped launch and grow Texas A&M’s social media and mobile app programs and expand its digital marketing programs. She has spoken at over 12 national conferences on marketing and social media, including the Noel Levitz National Conference on Student Recruitment, Marketing, and Retention. Her work has been featured in publications and websites such as Forbes.comThe Chronicle of Higher EducationInside Higher EdCampus TechnologyUniversity Business and more.

Diane was one of 84 leaders competitively selected to participate in the 2014 Class of Leadership Texas, the longest-running women’s leadership program in the U.S. Prior to becoming a Texan, McDonald served as Interim Assistant Vice President for Academic Affairs at Austin Peay State University in Clarksville, TN.  She also served as a Marketing Specialist and Site Director for John Brown University and Marketing Program Manager with Rheem Manufacturing, Inc. She earned an MBA and B.S. in Public Administration from the University of Arkansas, Fayetteville. She and her husband have two children.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s