Diane C. McDonald is a higher education marketing and communications professional and speaker. Her work has been featured in publications and websites such as Forbes.com, The Chronicle of Higher Education, Inside Higher Ed, Campus Technology, University Business and more. She has spoken at over 12 national conferences on marketing and social media, including the Noel Levitz Noel-Levitz National Conference on Student Recruitment, Marketing, and Retention.
As the Executive Director of Marketing & Social Media at Texas A&M University, she helps create the content marketing strategy for social, web, and traditional advertising campaigns. Her work focuses on raising the engagement, informational and influential power of social media, engaging new audiences where social media is placing traditional media.
Prior to becoming a Texan, McDonald served as Interim Assistant Vice President for Academic Affairs at Austin Peay State University in Clarksville, TN. She also served as a Marketing Specialist and Site Director for John Brown University and Marketing Program Manager with Rheem Manufacturing, Inc. She earned an MBA and B.S. in Public Administration from the University of Arkansas, Fayetteville.