Diane C. McDonald is a digital marketing and communications professional and speaker. As the Executive Director of Digital Media at The Texas A&M University System, her work focuses on raising the engagement, informational and influential power of social media, engaging new audiences where social media is placing traditional media. In her prior roles as Director of Social Media and Executive Director of Marketing and Social Media for Texas A&M University, she helped launch and grow Texas A&M’s social media and mobile app programs and expand its digital marketing programs. Her work has been featured in publications and websites such as Forbes.com, The Chronicle of Higher Education, Inside Higher Ed, Campus Technology, University Business and more. Diane was one of 84 leaders competitively selected to participate in the 2014 Class of Leadership Texas, the longest-running women’s leadership program in the U.S. She has spoken at over 12 national conferences on marketing and social media, including the Noel Levitz National Conference on Student Recruitment, Marketing, and Retention.
Prior to becoming a Texan, McDonald served as Interim Assistant Vice President for Academic Affairs at Austin Peay State University in Clarksville, TN. She also served as a Marketing Specialist and Site Director for John Brown University and Marketing Program Manager with Rheem Manufacturing, Inc. She earned an MBA and B.S. in Public Administration from the University of Arkansas, Fayetteville. She and her husband have two children. She also manages the @fosterchildren digital persona to raise awareness for abused and neglected children.